• Conroy Media, Ltd. successfully competed against 13 other agencies for the Get Covered Illinois assignment, the campaign for the Illinois Health Insurance Marketplace in support of the Affordable Care Act.
  • We planned and executed a holistic, integrated marketing campaign to communicate the Get Covered Illinois message statewide.
  • The results:
    • 1.7 billion impressions were delivered
    • year-one enrollment goal was exceeded by 152%
    • Conroy Media negotiated $7.5 million worth of added-value support at no additional cost
  • Conroy Media, Ltd. has handled local market advertising and communications planning for Sylvan's franchise co-ops across the US and Canada since 1991.
  • Local market buys were placed in 2014 in a sluggish consumer climate.
  • Targeted local market media plans were formulated to jump-start performance in key markets, including San Francisco and Raleigh-Durham.
  • The results:
    • San Francisco market inquiry performance increased by 36% over prior year.
    • Raleigh-Durham market inquiry performance increased by 28% over prior year.