Conroy Media, Ltd. successfully competed against 13 other agencies for the Get Covered Illinois assignment, the campaign for the Illinois Health Insurance Marketplace in support of the Affordable Care Act.
We planned and executed a holistic, integrated marketing campaign to communicate the Get Covered Illinois message statewide.
1.7 billion impressions were delivered
year-one enrollment goal was exceeded by 152%
Conroy Media negotiated $7.5 million worth of added-value support at no additional cost