As integrated marketers, we're constantly being asked, "what's the most effective medium?" While we'd argue that it's not simply the platform anymore, we're particularly intrigued at how well television commercials show on this list. This provides fact-based evidence that television has the ability to drive efficient scale to digital's ability to deliver granular targeting. It's not necessarily a siloed "either-or" proposition. We're also really intrigued by the strong showing of relative newcomers - Periscope, Snapchat and Instagram.
Sue Conroy McLeod, President, is featured on the cover of Medill Magazine, the official alumni publication of Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications. Sue's story is profiled as a recent graduate of the completely-online Integrated Marketing Communications masters program. As one of the first graduates of the program, Sue talks about her experience and how it's influenced her approach to the business and the industry.
Here is the link to the full article:
Sue continues her involvement with Medill as a teaching assistant for the online IMC masters program, working with two core courses in the program: Marketing Management and Consumer Insights.