What's effective?

As integrated marketers, we're constantly being asked, "what's the most effective medium?"  While we'd argue that it's not simply the platform anymore, we're particularly intrigued at how well television commercials show on this list.  This provides fact-based evidence that television has the ability to drive efficient scale to digital's ability to deliver granular targeting.  It's not necessarily a siloed "either-or" proposition.  We're also really intrigued by the strong showing of relative newcomers - Periscope, Snapchat and Instagram.