The death of traditional media has been greatly exaggerated (even among young people)

It seems like we're hearing that "no one watches TV anymore."  And, despite all the recent discussion about cord-cutting, this recent data, profiling device use habits of kids and teens, shows otherwise.  Granted, teens' use of the laptop/computer as the "main screen" increases after about age 15, but TV is still the big kahuna.  Moral of the story?  Use the mass media to drive scale to your more granular digital targeting activity.