Those who know us know that we live for data-driven insights. Every June, we await the arrival of the KPCB Internet Trends report by Mary Meeker. Lots of great insights, where mobile remains the star of the show; no huge surprise there. We particularly gravitate towards page 13: opportunity in mobile marketing is outpacing the time-spent at a $16 billion dollar clip in the U.S.
What does this mean for marketers? It means your site needs to be mobile-friendly and that you need to give customers an easy way to contact and to do business with you - via mobile device. That means a cut-to-the-chase message, which is way harder to execute than it sounds. Recall the sage advice of Blaise Pascal: "I'd have made it shorter, but I didn't have time."
It also (still) means that marketing ROI calculation remains elusive: marketers clamor for marketing data, while consumers become more and more concerned about privacy.
And, one of our favorite insights from this year's report:
"A lot of the future of search is going to be about pictures instead of keywords."
Ben Silbermann, Pinterest Founder / CEO, 4/17
Let's face it: we all spend a LOT of time uploading images, which is user-generated content for marketers, and which can inform marketing decisions and messages. You've got to give to get.
There's always so much great stuff in this annual state of the industry report, and we hope you enjoy it as much as we do.